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Midwest Super Trucks merges with USST

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Sunday, January 07, 2007 (Milton, WI) – In the business world, when two companies merge, there is a positive goal behind it. The merger of the Wisconsin based Midwest Super Truck Series (MSTS) and the United States Super Truck Series (USST) for the 2007 season looks like a win-win for everyone involved.

Chris Stocks, Promoter of the MSTS, and Eric Caudell, Promoter of the USST, are the two promoters involved with this merger. “With the merger of the Midwest Super Truck Series (MSTS) into the United States Super Trucks Series (USST), the USST has now tripled in size,” Stocks recently stated. “We think we may have just created the largest Super Truck series in the nation, outside of NASCAR's Craftsman Trucks.”

Both Stocks and Caudell see the same goals with the merger. “We have engaged in competitive agreements for years,” Caudell stated. “Both Series share the major goal of running 1/2 mile to 1 mile race tracks periodically each season with a core foundation of races being based at America's short tracks. We have been working toward matching the Super Truck rules for years so consolidating the management efforts was logical. We share the goal of racing high horsepower vehicles as cost effectively as is reasonable.”

“With the merger, marketing is a major reason,” Stocks added. “We now will offer a longer racing season and have opportunities to race from Wisconsin and Minnesota, all the way to Oklahoma and Texas. We now offer potential sponsors a much larger geographical area to attract consumers, with many new salesmen (drivers) under one organization.”

Caudell also agrees with the marketing aspects for the race team. “The unified group will help the drivers and race tracks the most. It greatly increases the exposure level and adds notoriety,” Caudell explained. “Drivers can now offer a wider geographic area to sponsors and racetracks can capitalize on having drivers from across the nation racing at their track. The Series management gains an economy of scale with the business functions being spread across multiple persons. It will also allow our decision making processes to benefit from review by more persons with a variety of experiences. The series and drivers will also gain from have a drivers roster of 50 drivers. This will enhance competition, increase driving skills, and position USST to boost contingency programs.”

The new United States Super Trucks Northern Division will be comprised of the Wisconsin based MSTS which was formed last year by Stocks of Milton, WI. The MSTS filled the void of organized super truck racing in the upper Midwest, which was left when Mid-American Super Truck founder and Promoter Gary Vercauteren of Baileys Harbor, WI, passed away in October of 2005.

The United States Super Trucks is entering its fifth year of operation under the leadership of Caudell from Piedmont, OK. This will now be the Southern Division of the United States Super Trucks.

Caudell best sums up the reason for this merger, “We share the love for racing trucks because trucks are hands down, from a driver’s standpoint, more fun to race than cars,” Caudell explained. “The race trucks are harder to drive than a late model race car and that makes for intense racing. Intense for the drivers means intense for the fans. That means good racing for the tracks. This is why the NASCAR Craftsman trucks have become so popular the last couple years. You can tell those guys are up on the wheel and working those trucks hard. The crowds love that kind of racing.”

The USST is an asphalt oval track and road course racing series one step below the NASCAR’s Craftsman Trucks. In fact, there are 3 past Craftsman Trucks, which are slightly modified and racing with the USST series. The USST trucks produce about 450 horsepower from their V-8 racing engines. Top Speeds have reached over 140 mph at tracks like the Milwaukee Mile and Road America.

Some of the competitors who have competed in the USST trucks include the 1999 champion, Charlie Cottam of Janesville, WI, is recognized as the most winning Midwest Truck Series driver of all time with 35 career feature victories. With NASCAR Legend Dick Trickle, NASCAR Busch Series competitor Todd Kluever of Sun Prairie, WI., and NASCAR Elite Series competitor Ryan Hanson.

The 2007 racing schedule is developing with a total of 25-30 races spread across Wisconsin, Minnesota, Iowa, Illinois, Oklahoma and Texas. The series information will be available at www.USSTracing.com.